Launch your prop firm without building the operation.
You own the brand, audience, and growth. PropLaunch runs the infrastructure behind it — technology, risk, payments, and trading platforms.
Launching a prop firm is not just launching a website.
Trading platforms, payment flows, risk rules, payout processes, vendor coordination, and daily operations all need to work before the first trader arrives. Most founders discover the operational burden too late — PropLaunch brings the operating layer together before you go live.
- Website
- Brand
- Marketing
- Traders
- Platforms
- Payments
- Risk
- Payouts
- Vendors
- Operations
You own the business. We operate the infrastructure behind it.
You focus on demand, traders and growth. PropLaunch operates the infrastructure behind the business.
You own
- Brand
- Website
- Marketing
- Customer acquisition
- Community
- Customer support
- Commercial growth
We operate
- Operational onboarding
- Technology delivery
- Trading platform management
- Payment provider coordination
- Risk operations
- Vendor coordination
- Platform configuration
- Strategic growth support
- Operational support
One operating partner. Not a stack of vendors.
You focus on growth. We focus on operations.
One operating partner
One agreement, one onboarding, one partner — instead of stitching together platforms, vendors and contracts yourself.
A specialist ecosystem
Technology by Axcera, risk by Rubik, plus trading and payment partners — orchestrated into a single operating model.
You own the business
Your brand, your customers, your data — always. PropLaunch operates the infrastructure behind the business you own.
No lock-in
Trust is earned through value, not lock-in — with a clear path to running fully independent when it's right for you.
Aligned incentives
A managed operating partner, not a software vendor. Our model is built on shared success — we grow when you grow.
Proven operations
Backed by organisations that run prop firms every day, so you skip the expensive mistakes founders usually pay for.
One launch. Three engines behind it.
Operations, technology, and risk — coordinated behind one founder-facing partner.
Operations by PropLaunch
The operating partner coordinating launch, onboarding, vendors, and ongoing infrastructure.
Institutional experience behind the launch.
PropLaunch is led by operators with experience managing institutional capital, including pension-portfolio exposure at multi-billion-euro scale.
02Technology by Axcera
The platform layer powering CRM, trader portals, trading infrastructure, and core systems.
Proven prop-tech infrastructure.
Axcera is an award-winning prop-tech provider serving some of the world's largest prop firms.
03Risk by Rubik
Risk management expertise behind rules, controls, and operational risk processes.
Built for sustainable scaling.
Rubik is led by Ruben, the former Head of Risk and Trading at The5ers, with 10+ years of experience spanning options trading, proprietary trading, and prop firm risk design.
From configuration to launch.
Configure the firm
Platforms, rules, payments, CRM, portal, and branding.
Go live under your brand
Your website, offers, dashboard, and trader experience.
Scale the operation
You grow demand. PropLaunch keeps the infrastructure running.
The operating layer, already assembled.
Technology, trading infrastructure, payments, risk, vendor coordination, and operational support — connected before launch.
Built for the markets prop firms are moving into.
PropLaunch supports the core markets founders launch with today — with prediction markets coming soon as the industry expands.
Market availability may depend on platform, provider, and launch configuration.
Model your net launch economics.
Adjust volume, pricing, and payout assumptions. Trader payouts are deducted to show your net operating revenue — illustrative only.
Illustrative only — not a projection of guaranteed income. Net revenue is shown after trader payouts; real results depend on your marketing, pricing, and trader mix.
Use capital to grow the firm — not assemble the operation.
Traditional launches burn budget on setup, vendors, and monthly infrastructure before the first trader converts. PropLaunch coordinates the operating layer so more capital can go into acquisition, risk, and growth.
1No monthly fee applies as long as your firm's monthly revenue is at least $3,500.
Built for founders with access to demand.
PropLaunch is for people who can reach traders — and want to turn that demand into their own funded-trading brand without assembling the operation from scratch.
Affiliates & influencers
Turn the audience you already send elsewhere into your own funded-trading brand.
Academies & communities
Give your members a funded product under your own name — Discord, Telegram, YouTube or a full trading academy.
Entrepreneurs & financial businesses
Enter the industry, or launch a new brand alongside an existing financial business, without building operations from scratch.
Frequently asked questions
How fast can I launch?
Does PropLaunch handle customer support?
What do I need before applying?
Do I need technical experience?
What does PropLaunch operate for me?
Can I use my own brand?
What platforms and assets are supported?
How does the commercial model work?
What if I want to operate independently later?
Launch under your own brand.
You focus on growth. PropLaunch operates the infrastructure behind it.