The operating partner behind your prop firm
Launch your prop firm without building the operation.
You own the brand, audience, and growth. PropLaunch runs the infrastructure behind it: technology, risk, payments, and trading platforms.
- Operations by PropLaunch
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Risk
by Rubik
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Technology
by Axcera
- Your brand
- Structured launch
- No monthly fees
Supported platforms
The real work
Launching a prop firm is not just launching a website.
Trading platforms, payment flows, risk rules, payout processes, vendor coordination, and daily operations all need to work before the first trader arrives. Most founders discover the operational burden too late. PropLaunch brings the operating layer together before you go live.
What founders expect
- Website
- Brand
- Marketing
- Traders
What must also work
- Platforms
- Payments
- Risk
- Payouts
- Vendors
- Operations
Why PropLaunch
One operating partner. Not a stack of vendors.
You focus on growth. We focus on operations.
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One operating partner
One agreement, one onboarding, one partner, instead of stitching together platforms, vendors and contracts yourself.
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A specialist ecosystem
Technology by Axcera, risk by Rubik, plus trading and payment partners, orchestrated into a single operating model.
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You own the business
Your brand, your customers, your data, always. PropLaunch operates the infrastructure behind the business you own.
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No lock-in
Trust is earned through value, not lock-in, with a clear path to running fully independent when it's right for you.
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Aligned incentives
A managed operating partner, not a software vendor. Our model is built on shared success: we grow when you grow.
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Proven operations
Backed by organisations that run prop firms every day, so you skip the expensive mistakes founders usually pay for.
The engines
One launch. Three engines behind it.
Operations, technology, and risk, coordinated behind one founder-facing partner.
Active in production
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Operations by PropLaunch
The operating partner coordinating launch, onboarding, vendors, and ongoing infrastructure.
Behind the engine
Institutional experience behind the launch.
PropLaunch is led by operators with experience managing institutional capital, including pension-portfolio exposure at multi-billion-euro scale.
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Technology by Axcera
The platform layer powering CRM, trader portals, trading infrastructure, and core systems.
Behind the engine
Proven prop-tech infrastructure.
Axcera is an award-winning prop-tech provider serving some of the world's largest prop firms.
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Risk by Rubik
Risk management expertise behind rules, controls, and operational risk processes.
Behind the engine
Built for sustainable scaling.
Rubik is led by Ruben, the former Head of Risk and Trading at The5ers, with 10+ years of experience spanning options trading, proprietary trading, and prop firm risk design.
Your prop firm one launch
How it works
From configuration to launch.
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Configure the firm
Platforms, rules, payments, CRM, portal, and branding.
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Go live under your brand
Your website, offers, dashboard, and trader experience.
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Scale the operation
You grow demand. PropLaunch keeps the infrastructure running.
What's included
The operating layer, already assembled.
Technology, trading infrastructure, payments, risk, vendor coordination, and operational support, connected before launch.
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Trading layer
- Trading platforms
- Trader portal
- Back office
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Commercial layer
- CRM
- Payments
- KYC
- Payouts
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Risk layer
- Rules
- Monitoring
- Controls
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Operations layer
- Operational support
- Vendor coordination
- Analytics
- Growth sessions
Markets
Built for the markets prop firms are moving into.
PropLaunch supports the core markets founders launch with today, with prediction markets coming soon as the industry expands.
- Forex Live
- CFDs Live
- Futures Live
- Crypto Live
- Prediction Markets Coming soon
Market availability may depend on platform, provider, and launch configuration.
Estimate
Model your net launch economics.
Adjust volume, pricing, and payout assumptions. Trader payouts are deducted to show your net operating revenue. Illustrative only.
- Challenge revenue
- $29,900
- Trader payouts
- −$8,970
- Net monthly revenue
- $20,930
- Annualized
- $251,160
Illustrative only, not a projection of guaranteed income. Net revenue is shown after trader payouts; real results depend on your marketing, pricing, and trader mix.
Build vs launch
Use capital to grow the firm, not assemble the operation.
Traditional launches burn budget on setup, vendors, and monthly infrastructure before the first trader converts. PropLaunch coordinates the operating layer so more capital can go into acquisition, risk, and growth.
| Build yourself | With PropLaunch | |
|---|---|---|
| Launch capital | Spent on setup fees, vendors, and infrastructure | Preserved for acquisition and growth |
| Monthly overhead | Fixed costs before revenue is proven | No monthly fees once minimum revenue is met, see note 1 |
| Risk model | Built without specialist prop-risk expertise | Rubik risk framework included |
| Operations | Vendors, systems, integrations, support | Coordinated operating layer |
| Outcome | More capital burned before traction | Faster launch with fewer moving parts |
Note 1: No monthly fee applies as long as your firm's monthly revenue is at least $3,500.
Who it's for
Built for founders with access to demand.
PropLaunch is for people who can reach traders and want to turn that demand into their own funded-trading brand without assembling the operation from scratch.
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Affiliates & influencers
Turn the audience you already send elsewhere into your own funded-trading brand.
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Academies & communities
Give your members a funded product under your own name: Discord, Telegram, YouTube or a full trading academy.
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Entrepreneurs & financial businesses
Enter the industry, or launch a new brand alongside an existing financial business, without building operations from scratch.
FAQ
Frequently asked questions
How fast can I launch?
Most firms can go live in as little as one week once branding, onboarding, configuration, and provider approvals are ready. Timeline depends on the readiness of the founder and launch requirements.
Does PropLaunch handle customer support?
No. The founder owns the brand, customer relationships, community, and customer support. PropLaunch operates the infrastructure behind the firm: technology delivery, platform coordination, payments coordination, risk operations, onboarding, and operational support.
What do I need before applying?
An audience or community and a plan to acquire traders. PropLaunch handles the platforms, operations, and infrastructure.
Do I need technical experience?
No. PropLaunch runs the platforms, integrations, and operations for you.
What does PropLaunch operate for me?
Platform setup, CRM, trader portal, payments, KYC, payouts, risk operations, and operational support.
Can I use my own brand?
Yes. Your firm runs entirely under your own name, website, and trader portal. You own the data and the trader relationships.
What platforms and assets are supported?
MT5, Match-Trader, cTrader, DXtrade and more, across Forex, CFDs, Futures, and Crypto, with Prediction Markets planned soon. Availability may depend on platform, provider, and launch configuration.
How does the commercial model work?
PropLaunch is a managed operating partner, not a software vendor. The model is built on shared success, so we grow when you do. Specific terms are agreed with you directly on a call.
What if I want to operate independently later?
The model is built for it. Success should create options, not lock-in: you own your data and can transition to running independently.
Launch under your own brand.
You focus on growth. PropLaunch operates the infrastructure behind it.